The landscape of German football may be on the verge of significant changes in terms of revenue, particularly due to the recent court decision in favor of DAZN regarding the Deutsche Fußball Liga (DFL). This situation could lead to millions more for German clubs.
Context of the dispute between DFL and DAZN
A court recently ruled that the bankability required by the DFL from DAZN for the acquisition of a major TV rights package was not compliant. This decision has led to the DFL needing to restart the auction for package B, which includes 196 live matches scheduled on Friday evenings and Saturday afternoons.
The associated loss of reputation with this situation should not be overlooked, but what is most concerning is the uncertainty generated for the clubs regarding the amount of broadcast revenues available starting in 2025. This lack of visibility complicates planning for the clubs.
Impact on consumers and clubs
Subscribers to the streaming service will also have to wait for clarifications on the necessary subscriptions. Fortunately, this new auction does not jeopardize the broadcasting of the current season, which begins with the 2025/26 season.
An opportunity for DAZN and Sky
Surprisingly, the results of this situation could benefit DAZN, one of the contenders for the rights package. According to sources, DAZN had offered about 400 million euros per season, while Sky’s offer was reportedly 320 million euros less. This transparency regarding the respective offers paves the way for a redefinition of the auctions, prompting both companies to adjust their proposals.
Towards an increase in revenues for the DFL
This new announcement could signify an increase in bids accordingly, providing the DFL and the 36 Bundesliga and D2 clubs a chance to boost their revenues. Currently, TV rights generate approximately 1.1 billion euros per season for the league, and the goal is to maintain or even increase this amount.
Although the future remains uncertain, the restart of the auction seems to open prospects for a rise in revenues for the clubs, which is encouraging news for all of German football.
Source: www.fussballtransfers.com