The current situation regarding the broadcasting of Ligue 1 raises many questions, particularly concerning the offer from DAZN. While football enthusiasts hope for an optimal viewing experience, the figures reveal a very different reality.
A Mitigated Success for the Olympico
The last clash between OL and OM has heightened fan expectations to their peak. However, despite the excitement surrounding this matchup, the viewing statistics suggest difficulties for DAZN. The well-known streaming service, which had launched a promotional offer at 19.99 euros per month, is struggling to attract a wide audience.
Indeed, the numbers show that football fans are massively turning away from DAZN. A recent study highlighted that 50% of viewers opted for piracy methods to follow the match, while only 17% chose to do so via the platform. This gap raises questions about the viability of DAZN’s offer.
Worrying Statistics for DAZN
The data observed during the Olympico is concerning. Some platforms recorded streams exceeding 90,000 viewers. This impressive figure is not just a victory for the spectacle but a warning signal for French football authorities and DAZN, who seem to be feeling the repercussions of their strategic choices.
The growing discontent among subscribers towards DAZN is exacerbated by the perception of services deemed insufficient compared to the proposed cost. Furthermore, if authorities wish to tackle the piracy phenomenon, they face a complex and long-term battle. In the long run, this situation could lead to substantial losses for Ligue 1 clubs, whose finances are already strained by declining TV rights.
What Future Prospects?
With the start of the season, DAZN may find itself in a delicate position. If the trend continues, it is conceivable that the platform may consider withdrawing from the market within two years. The clubs, for their part, need to prepare a strategy to compensate for these potential losses, reinventing themselves and exploring new avenues to attract fans towards legal viewing solutions. Time is therefore of the essence to implement changes and rekindle football enthusiasts’ desire to support official broadcasts.
Source: www.foot01.com