The current situation regarding the broadcasting of Ligue 1 by DAZN is quite concerning. The platform, which holds the rights until 2029, may soon be forced to reconsider its strategy. The Professional Football League (LFP) is indeed contemplating terminating its contract, and the financial stakes are at the heart of this issue.
A contract in jeopardy
DAZN is bound to Ligue 1 by a contract that stipulates it must reach a threshold of 1.5 million subscribers by December 1, 2025. However, the latest figures reveal that only 500,000 people are paying subscribers, highlighting the necessity to triple this subscriber base in less than two years. An exit clause, introduced at the request of the clubs, would allow the LFP to terminate the contract early if this goal is not met.
The recent establishment of a strategic advisory committee by LFP Media, the commercial subsidiary of the League, reflects growing concerns. This committee, which includes presidents of prominent clubs such as PSG and OM, is tasked with studying the implications of an early termination of the contract with DAZN.
Alternatives for Ligue 1
If DAZN fails to expand its subscriber base, the League could consider several options. Among these, the possibility of finding a new broadcaster looms, potentially attracting many candidates wishing to partner with a top-tier championship. One alternative examined in the past involves allowing the LFP to broadcast the matches itself through a new channel, giving it complete control over pricing and content.
DAZN’s efforts to maintain its position
In the face of a possible change, DAZN is ramping up initiatives to attract new subscribers, ranging from adjustments to its offering to promotions, such as the one launched for Black Friday. However, the real question remains whether these efforts will be sufficient to meet the goals set by the LFP. The final verdict may come in a year, as vigilance continues regarding the future of Ligue 1 on screen.
Source : www.lesnumeriques.com