DAZN launches a new subscription offer for football enthusiasts, aimed at attracting a audience eager for matches. With a price of €39.99 per month for the Unlimited subscription with no commitment, this proposal raises questions about its attractiveness compared to competitors like the Ligue 1 Pass from Prime Video, offered at a maximum of €14.99 per month.
A controversial offer
This pricing has sparked criticism among fans, who feel a significant disparity in prices. The option of an annual commitment, set at €29.99 per month, has also failed to convince. In light of this situation, a growing number of supporters are choosing illegal alternatives, leaving DAZN in a delicate position to counter this trend.
To try to remedy this situation, DAZN has introduced promotional offers, including a free trial of seven days and watermark options on the streamed content. However, these measures seem insufficient, as highlighted by cybersecurity specialists who recommend launching more affordable plans.
New formulas on the way
According to recent sources, a €29.99 per month offer could soon be launched, allowing subscribers to share their account for two simultaneous connections. This could potentially reduce the cost to €15 per month for each user, a psychological threshold often mentioned by fans.
However, even if this price revision could align DAZN’s offer with that of Prime Video, it is essential to note that the monthly cost of €29.99 would likely come with a commitment of 12 months. This constraint could deter some potential subscribers, especially in the middle of the Ligue 1 season, which began on August 16 and will continue until the summer break in May 2025.
Increased competition
Facing offers deemed disappointing by many users, DAZN must now contend with high-level competition. Subscriptions to IPTV services or illegal streaming options on platforms like Telegram have become attractive alternatives, as they are often much cheaper.
Football fans are therefore waiting for an offer that will truly meet their expectations in terms of pricing and content offered. It will be interesting to see if these new initiatives will be sufficient to enhance DAZN’s attractiveness in an increasingly competitive market.
Source: www.lesnumeriques.com