The next edition of the Conference League promises great diversity with the participation of 36 clubs and 13 different equipment manufacturers. In this competition, equipment brands compete to gain visibility, and adidas stands out particularly.
adidas’s Position in the Conference League
Adidas maintains a dominant position by being present on the jerseys of 9 of the 36 engaged clubs, representing 25% of the competition. This presence grants it excellent visibility throughout the first round of the League.
Founded in 2021, this competition is a true springboard for brands, and adidas has managed to establish itself as the leader of the three major European competitions, including the Champions League and the Europa League. This achievement demonstrates the strength of the partnerships it has established with various clubs.
The Other Players in the Competition
After adidas, it is PUMA that occupies the second place, thus consolidating its good health in the football market. However, despite their number, neither adidas nor PUMA seem to possess the necessary assets to claim the ultimate victory in this edition of the Conference League.
A notable fact is that Nike, traditionally one of the giants in the sector, is positioned in fourth place, overtaken by Macron, which positions itself as the third player. This is particularly intriguing, especially considering that Chelsea, a major favorite in the competition, is one of the clubs represented by Nike. This demonstrates that, despite their ranking, some brands continue to have renowned clubs among their partners.
Diversity of Equipment Manufacturers
The Conference League is not limited to just a few big names. With 13 equipment manufacturers different, the competition is part of a dynamic of diversity, making this edition unique compared to its counterparts. Lesser-known brands like Joma, Craft, and Kelme also share this platform, highlighting the extent of the football market.
In summary, the next edition of the Conference League will not only be a turning point for the clubs but also for the equipment manufacturers that accompany it. The battle for visibility and prestige is more intense than ever, with adidas leading the pack, closely followed by PUMA, and a Nike that must double efforts to regain its position.
Source: www.footpack.fr